The Hidden Dangers of Over-Optimized Location Page URLs The sidewalk outside my office smells like wet concrete and old exhaust. I have spent two decades staring at the glitches in the storefront data of this…
I smell wet concrete and old paper when a core update hits. It is the scent of a city changing its grid. I have spent two decades as a street photographer of the digital kind,…
The pin moved. I remember the silence of the phones more than the shouting of the client. Everyone wondered why a top-ranking roofing company vanished from the Map Pack overnight after they launched their shiny…
The forensic reality of recovering from a location page penalty I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a…
The map pin moved. That was the first sign of the collapse. I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number…
The smell of peppermint and old paper always fills my office when I sit down to look at a map. I have spent decades watching local merchants in this town struggle against national chains that…
The exact toolkit small business owners use to beat local competitors I see the world in pixelated store fronts and the cold, gray scent of wet concrete after a morning rain. For twenty years, I…
The physics of the proximity beacon and the data that lies Everyone wondered why a top ranking roofing company vanished from the Map Pack overnight. I found the problem in their Local Services Ads; a…
The physics of local search and why proximity is not destiny Everyone obsessed with the map pack thinks the physical distance between the searcher and the storefront is the only law that matters. I see…
How to Fix Crawling Issues Before Your Next Big Launch The rain had stopped, and the scent of wet concrete rose from the sidewalk as I stood outside the client office. I saw it immediately;…