Stability in Volatile Markets Recovering Positions After a Local Update The pin moved. Then the revenue died. I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because…
I remember the smell of wet concrete and ozone just before a thunderstorm when a local cafe owner called me at midnight. He was frantic. A competitor had dumped twenty 1-star reviews on his Google…
The Hidden Dangers of Over-Optimized Location Page URLs The sidewalk outside my office smells like wet concrete and old exhaust. I have spent two decades staring at the glitches in the storefront data of this…
I smell wet concrete and old paper when a core update hits. It is the scent of a city changing its grid. I have spent two decades as a street photographer of the digital kind,…
The pin moved. I remember the silence of the phones more than the shouting of the client. Everyone wondered why a top-ranking roofing company vanished from the Map Pack overnight after they launched their shiny…
The forensic reality of recovering from a location page penalty I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a…
The map pin moved. That was the first sign of the collapse. I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number…
The smell of peppermint and old paper always fills my office when I sit down to look at a map. I have spent decades watching local merchants in this town struggle against national chains that…
The exact toolkit small business owners use to beat local competitors I see the world in pixelated store fronts and the cold, gray scent of wet concrete after a morning rain. For twenty years, I…
The physics of the proximity beacon and the data that lies Everyone wondered why a top ranking roofing company vanished from the Map Pack overnight. I found the problem in their Local Services Ads; a…