Our Team

The People Behind the Rankings

Our team does not guess. We test. We break things. We fix them.

Local SEO is a street fight for map pack real estate.

We built GMB2Rank to document what actually works when you need a business to show up in the top three spots on Google Maps. The authors here spend hours every week fighting suspended profiles, fixing broken citations, and outsmarting spam listings. We know the friction of a sudden algorithm update wiping out six months of ranking gains. We share the exact tactics we use to recover.

This site exists to cut through the noise of theoretical marketing. We bring you high-resolution insights from actual local campaigns. You won’t find generic advice here. We track the algorithm, we isolate the variables, we document the results.

Meet the Lead Strategist

Duke Isaac Genon, Local SEO Expert

Duke Isaac Genon spent years in the trenches of local search. He specializes in Google Business Profile optimization and high-quality USA citation management. He knows exactly how to build digital footprints that survive Google’s aggressive spam filters.

He manages citation velocity for hundreds of clients. Duke tracks the exact data points that trigger entity resolution in local algorithms. He refuses to rely on outdated directory submissions. He builds authoritative local signals that stick.

His approach is strictly data-driven. He identifies the blind spots in your current local strategy. He bridges the gap between your actual service area and where Google thinks you belong. Duke understands the heavy weight of a sudden ranking drop. He builds recovery protocols that get businesses back in the map pack.

Connect with Duke on LinkedIn.

The Research and Recovery Team

Ranking requires more than one perspective. We rely on a tight group of specialists to monitor different facets of the local search grid.

Mateo Vargas, Citation Auditor

Mateo hunts down NAP inconsistencies across the web. He fixes the broken data that drags down map rankings. He spent the last three years cleaning up toxic local profiles for multi-location franchises.

Sarah Jenkins, GBP Recovery Specialist

Sarah deals with the hardest part of local SEO. Suspensions. She navigates Google support tickets, gathers the exact proof of business documentation required, and gets legitimate businesses reinstated.

Tariq Al-Fayed, Local Search Researcher

Tariq monitors the noise of algorithm updates. He isolates the signal. He tests proximity factors across different city grids to determine exactly how far a map pin’s influence extends.

Our Editorial Standards

Publishing field notes requires discipline. We do not publish theory. Every guide on this site comes from actual client campaigns. We hold ourselves to a rigid set of publishing rules.

• We require proof. We test a tactic. We measure the ranking shift. We write the guide.
• We update relentlessly. If a strategy stops working, we rewrite the post. We call out outdated tactics by name.
• We define our limits. We do not cover enterprise SEO. We do not cover e-commerce. We focus exclusively on local map pack dominance.

Keyword stuffing your business name is dead. We tell you that upfront. We refuse to sugarcoat the difficulty of ranking in competitive markets like personal injury law or emergency plumbing.

Talk to the Team

We want to hear about your local search friction. Send us your weirdest Google Business Profile bugs. Tell us about the spam listings clogging up your local market.

Expect an answer within 48 hours. Real humans read your messages. We use your questions to guide our next round of testing.

Pitching a guest post? You need real data. Show us a map pack recovery case study. Give us exact timelines. Detail the exact citation sources you cleaned up.

If you can’t prove it, we don’t publish it.